Brands are spending hundreds of hundreds of dollars investing within the metaverse.
Gucci, Nike, Burberry and Walmart are appropriate among the businesses purchasing for up digital land as a manner to promote their merchandise.
Virtually $2bn has been spent within the past year on metaverse sincere estate, in accordance with analysts.
Nonetheless it completely’s not appropriate large companies turning to virtual truth: some artists and smaller businesses judge this new technology is the vogue forward for retail, and are making merchandise which could well handiest be offered interior the metaverse.
This film is from Click – the BBC’s weekly technology demonstrate.
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